The Four Steps to a Successful Branch Transformation
CMS Analytics' latest whitepaper, Branch Transformation: Getting It Right, outlines four key steps to help navigate the challenges of a branch transformation. These revolve around the factors that should alter the structure and dynamics of a branch transformation strategy. Below, we have highlight step one:
Understand Your Customer:
Customer demand is not consistent across a branch network. Cash usage,
commercial presence, demographics and competition are just some of the factors that can influence the denominational mix or cash-in to cash-out ratio at each branch. CMS Analytics knows that a blanket network-wide transformation won’t account for the individual traits at each branch and as a result, customer experience will suffer.
Understand the Final Three Steps
- Understand Your Customer
- Know Your Supplier
- Look to the Future
- Benchmark Your Technology
Download CMS Analytics' whitepaper, Branch Transformation: Getting It Right, to learn how our four steps are being used by the United States' most forward-thinking banks to optimize their branch transformation strategies.